ADNO’s new Strategic Plan and Visual Identity

Anti-Doping Norway is proud to present its new Strategic Plan for the period 2016-2019.

After a process that started at the end of 2014, Anti-Doping Norway is proud to present its new Strategic Plan
for the period 2016-2019.

With a new mission and vision, as well as fresh values and pledges, we shall work towards specific objectives to achieve doping free sport and society.

We have also developed a brand new visual identity and logo, based on values such as CLEAN, CLEAR and VERSATILE.

The blue in our logo is inspired by a CLEAR sky and CLEAN water.
The black and white colours are inspired by the fairness of a referee.

The equal sign is for equality and was inspired by the logos of other international anti-doping stakeholders.

Finally, our new acronym ADNO might as well also stand for “Add nothing”!